Meet Boo, the world’s cutest dog. This is not a judgment call, but actually a trademark. Not only is Boo (actually, his owner) an intellectual property rights holder, but the little dog is quite popular. This 6-year-old Pomeranian has product endorsements and his own line of toys. His stuffed animal, modeled after him, goes for about $20. He has 5.5 million fans on his facebook page, about half as many as international icon Madonna. His page says, “My name is Boo. I am a dog. Life is good.” His favorite foods include chicken, cheese, flowers, grass and dirt.
While some may think he’s rather strange looking, with a large head and a closely shaved body, he’s undeniably an intriguing dog. People simply cannot get enough of him. His book “Boo: The Adventures of the Cutest Dog in the World” is such a hit that it’s now available in ten languages. This has to be the first time that a dog has reached the status of “an author.” He supports charities, including his campaign to raise money for Operation Smile, and even has appeared on ABC’s “Good Morning America.”
Most interesting about Boo’s life is that his “mom” has never sought fame or fortune for herself. She keeps the spotlight strictly on Boo and refuses interviews. It’s safe to say Boo is making his “mom” a boatload of money, and yet she remains as low key as possible. Whatever her reason is, she sure has learned to turn her animal property right into quite a substantial money making enterprise. Love live Boo.