Chipotle’s “Scarecrow”: A Call to Veganism?

Maeve Flanagan

             Recently, Chipotle released an animated short film designed to draw attention to the perils of processed food, while, of course, trying to get people to play the company’s new online game.  Chipotle, which was primarily owned by McDonalds until 2006, is known in the industry for its efforts to use organic ingredients and naturally raised animals in its menu.  The short film is certainly touching- there are images of adorable animated cows packed in tight crates and chickens being pumped with what are presumably hormones.  The main character, the Scarecrow, is working in a food processing factory as a repair man and gets a first hand look at these horrifying practices.  The Scarecrow returns home to his charming cottage to find that a pepper (could it be a chipotle pepper?) has grown in his garden.  He works hard in this newly

Chipotle scarecrowblossoming garden until he has enough food to open a stand in the city where he once worked.  But there’s something missing from the Scarecrow’s new restaurant- meat. Continue reading