Some Measurable Poultry-Related Success in the U.K.

David Cassuto

A while back, I relayed some info about the `Quash the Squash´ campaign by the RSPCA in the UK aimed at improving the lot of chickens.  Apparently, the campaign was/is very successful.  Despite the recession, British consumers are increasingly willing to spend more money on `higher welfare´chickens.  And, more importantly, they are buying less chicken in general.  Excellent trends, both.  Particularly the latter.  Read more about it and take a brief poll here.