Why horse meat tacos are the least of our worries

Seth Victor

Taco Bell moved to pull beef off its UK menus this past Friday because of traces of horse meat found in the product. A spokesperson for the company commented: “We apologize to our customers and take this matter very seriously as food quality is our highest priority.” The problem with this statement is that it calls into question just what Taco Bell considers to be “food quality.” Obviously phenylbutazone isn’t something Taco Bell wants in its products. This is a company that is trying to brand itself as something more than fast food, from the “Think Outside the Box” campaign, to the recent artesian kitchen look with chef Lorena Garcia and her supposed quest for the “highest quality ingredients.” Not convinced? You can go to the Taco Bell website and learn more (or in keeping with the company slogan, Learn Más!). Here, at last, you can rest easy knowing that Taco Bell uses 88% premium ground beef, and 12% signature recipe. What? 12% of its product is. . . a recipe? The assurance I should get by hearing this supposed break down of ingredients is undermined when I haven’t a clue what that means. The ad tells me to go to the website learn what the recipe is, but it’s buried. Hunt it down though, and it comes out to water and a bunch of seasoning. So no worries there, I guess. How about this premium beef? Continue reading