The Ghosts in Our Machine – Reflections

Donna Oakes

Last week’s post about The Ghosts in Our Machine featured insightful and thought provoking remembrances of the ‘aha’ moment from 3 of the project team members – Jo-Anne McArthur, Liz Marshall and Ananya Ohri –

Those remembrances were so honest and inspiring that I found myself going back to the post and reading them over and over  again – especially during those moments when I wondered if there will ever be true justice for animals.

Just as inspirational are the writings of 2 other team members – Nina Beveridge (producer) and Lorena Elke (researcher). These are their reflections on the project and what it has meant to them on a very personal level.

Nina’s reflections:

Working on“The Ghosts In Our Machine”  has been a unique and transformative experience for me. It is a cross media documentary so we wanted to employ cross media strategies to gain support and build community. First we built a website ‘demo’ as a sales tool to find funding partners. Simultaneously Cross Media Director/Producer/Writer Liz Marshall created a beautiful trailer with our photographer Jo-Anne McArthur. We accomplished these with a lot of hard work, sweat  and support from professionals who collaborated with us. Once our website and trailer were unveiled, we launched our social media campaign (facebook, vimeo, youtube), which Liz has done an amazing job spearheading. As our community took shape and the outreach progressed, we launched our crowdfunding campaign on indiegogo. The best part about the indiegogo campaign is that the people who donated have become really vested in our project. This is where the magic really started to begin for me. I feel like we are a big family now. It’s exciting to see so many people rooting for the project!         Continue reading

Some Thoughts on The Ghosts in Our Machine

Donna Oakes

I first read about The Ghosts in Our Machine this past May. It is described as “A film & web narrative in development about the individual animals used within the machine of our modern world”.

This project reminded me of how important images (whether in photographs or film) are in eliciting that “aha” moment. The moment when that fog lifts away and we see the truth about how animals are treated – and more importantly, the moment when we see how we have been unwitting accomplices.

I wanted to learn more about the connection that the team members have to this project.  In this post, Liz Marshall (producer, director, writer), Jo-Anne McArthur (photographer, main human film subject) and Ananya Ohri (researcher) provided deeply personal answers to the following questions:

Most people who become advocates for animals can recall having some type of ‘aha’ moment that set them on their path. Was this something that you experienced (and if so, can you tell us about it)?
Additionally, what aspect of the film do you think has the most potential for creating that moment for viewers – and why?

Ananya Ohri’s answer: Continue reading